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Website Design - FAQ

Q

What can a web site do for my company?

A

Provide service / product information - Sell services / products (online).

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Q

Why do you put an ad in the newspaper?

A

Target a specific market. Answer frequently asked questions. Provide 24 hour customer service/information.

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Q

Do I need a computer to have a web site?

A

No. We create and hold your site on host servers. You can mail, fax or e-mail us any site updates. You will need a computer if you want to communicate by e-mail to any person or company that has seen your site and wants more information or pricing. You can use the ACCESS center or a friend's computer and use that e-mail address.

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Q

How can I make sure that my customers are viewing my site?

A

Think of your web site as an electronic brochure. You can include your web site address on all of your stationary, business cards, and advertisements. Your customers can now get information about your services 24 hours a day.

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Q

How can I target my market?

A

Our special techniques make sure your site is detected by all major North American and some European search engines including Yahoo, Webcrawler, Lycos, Excite, etc. We manually submit your site to major search engines. Customers search for sites using keywords (that you will supply us with) to find your site from anyplace in the world.

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Q

How does our prices compare to other forms of advertising? Other ad prices:

A

Full page magazine ad $ 600-800/month
Full page Yellow Pages ad $1000-10,000/year
Newspaper ad $100/month
Direct mail ad 20¢ per person

With most directories you advertise in the town or city you live in. Some Businesses advertise in yellow pages outside their city and pay considerable sums of money on an annual basis. In the yellow Pages if you are classified under 2 or 3 headings you must advertise under those headings in order to let people know. With a web page you pay for one web site at a fraction of the cost and we place key words into the coding behind your site. It is these words that bring up your site when someone in the world types that key word into his/her computer on a search.

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Q

How will it help me get ahead of competition?

A

The Internet is the best advertising medium since the television. Your business can compete on a national and even global level for a fraction of the cost of other mediums. The Internet is the great equalizer, allowing small businesses to go head to head with "the giants" and become giants themselves.

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Q

How many people may see my ad?

A

Anyone throughout the world who has an Internet connection will be able to visit your site 24 hours a day, 7 days a week. There are approximately 170 million users currently on the Internet, and that number is expected to increase to 300 million by 2000.

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